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Football Set Play Articles & Analysis
Detailed football set play articles and analysis exploring data, trends and interesting topics


How Aston Villa Became the Premier League’s Free-Kick Outliers
Morgan Rogers’ stunning free kick against Leeds United wasn’t just a brilliant moment of individual quality, it was the latest example of Aston Villa’s growing reputation as one of the most dangerous set-play teams in the Premier League. Only a week earlier, Emiliano Buendia had opened the scoring with a remarkably similar strike. Two different players, two different matches, but almost identical outcomes. Had Buendia not been substituted, Rogers may never have stepped up to
Billy Coulston
Nov 26, 20254 min read


Arsenal’s Growing Reliance on Set Plays: How Arteta’s Side Became Europe’s Most Productive Dead-Ball Team
Arsenal have emerged as one of Europe’s most dangerous set play teams, leading the continent in set play xG per game for 2025/26. Although the dataset is still small, the rise continues a five-year trend shaped by the influence of set play coach Nicolas Jover. His emphasis on consistent principles, inswinging deliveries and well-timed crowding movements has created a reliable attacking framework, supported by recruitment focused on aerial strength and delivery quality. With p
Billy Coulston
Nov 14, 20254 min read


The Art of the Dead Ball: Europe’s Top 10 Set-Play Specialists
Few aspects of football offer as much potential for controlled creativity as the set play. Corners, free-kicks and wide deliveries give teams a rare moment to choreograph chaos, a chance to manipulate time, space and anticipation. In the margins where elite matches are decided, set-play proficiency can be the difference between a draw and a famous victory. In this analysis, we dive deep into Hudl StatsBombs data, covering the top five European leagues (Premier League, La Liga
Billy Coulston
Nov 4, 20253 min read


Kick Off Innovation: AFC Bournemouth vs Newcastle United
This Premier League season has seen a growing trend: teams adopting a far more direct style from set plays. While long throw-ins have...
Billy Coulston
Sep 23, 20253 min read


Why Long Throws Are Making a Comeback in the Premier League
For years, the long throw was treated as an unfashionable weapon associated with Rory Delap and Stoke City. Coaches preferred safer,...
Billy Coulston
Sep 11, 20253 min read


Set Play Coaches vs Set Play Analysts: What’s the Difference?
In the evolving landscape of elite football, set plays – have become crucial strategic tools for gaining a competitive edge. As clubs...
Billy Coulston
Aug 26, 20254 min read


Premier League Throw-Ins: Quick Throws, Long Throws, and Why It Matters
Explore throw-in strategies in the Premier League
Billy Coulston
Aug 12, 20253 min read


Premier League 2025–26: Set Play Coaches
In modern football, the margins between winning and losing can come down to a single well-executed corner or free-kick. The rise of...
Billy Coulston
Aug 5, 20254 min read


Goalkeeper Penalty Cheat-Sheets: Inside Hannah Hampton’s Shootout Success
In football, few moments are more intense or decisive than a penalty shootout. For goalkeepers, the odds are stacked against them—they're...
Billy Coulston
Jul 28, 20253 min read
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